Price
A book’s price is a piece of data retailers and readers look at
when choosing to buy. The publisher must look at the cost to print
the books and ship them, then make the best guess on a price that is
attractive to the retailers and readers. Researching other books can
help you choose the best price. Your book’s price can be similar to
what’s already on the selves. But if it is too close to the norm your
book can be overlooked. The right price can differentiate your book
in a good way. That may be a price that’s just a little less than the
others. But sometimes going slightly higher may work too. This is
totally up to the publishers’ judgment. But an ebook will cost far
less than print books. Normally with ebooks the less expensive the
better. Retailers buy print books from a distributor’s catalog, like
Ingram’s iPage. There’s a standard discount the retailers normally get
on books they order. The percentage can range from 0 to 55%. The
higher percentage is often encouraged but is not mandatory. And
they also like that books that don’t sale well, in a 30-day period,
be returnable. Retailers need lots of incentives because shelf space
is limited for brick-and-mortar store. But you get to choose what
terms you offer retailers during the upload process of your title,
when setting the prices in the different markets around the world.
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