Self-Help for Self-Publishers
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Metadata is a techy sounding word for information that describes data. In this case the info that is being described is the contents of a book or publication. It help to market your book to potential readers through the searches people make on the Internet. If your book’s title (metadata) has any of the searchers’ keywords, terms or phrases in it your book’s title can pop up as one the choices that get suggested. Your book cover and description gets exposure, and that may lead to a book sale. Whatever words a publisher chooses to describe their book with becomes part of its searchable metadata. Moreover, publisher are required to enter their book’s metadata during the upload to distributors like IngramSpark, etc. The metadata information goes with the book and is listed on the book’s sales page on the online retailers’ websites that carry that book. These are retailers range from Target, Barn & Noble, Apple Books, to Amazon and so on. This same book my also be carried by other local bookstores and listed on their websites too. Consider how one day your book could potentially be ordered libraries where metadata plays an important role in librarians finding your book in their databases. With clear metadata your book can more easily be searched for, found, borrowed, bought and shared around the world.

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