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A book’s price is a piece of data retailers and readers look at when choosing to buy. The publisher must look at the cost to print the books and ship them, then make the best guess on a price that is attractive to the retailers and readers. Researching other books can help you choose the best price. Your book’s price can be similar to what’s already on the selves. But if it is too close to the norm your book can be overlooked. The right price can differentiate your book in a good way. That may be a price that’s just a little less than the others. But sometimes going slightly higher may work too. This is totally up to the publishers’ judgment. But an e-book will cost far less than print books. Normally with e-books the less expensive the better. Retailers buy print books from a distributor’s catalog, like Ingram’s iPage. There’s a standard discount the retailers normally get on books they order. The percentage can range from 0 to 55%. The higher percentage is often encouraged but is not mandatory. And they also like that books that don’t sale well, in a 30-day period, be returnable. Retailers need lots of incentives because shelf space is limited for brick-and-mortar store. But you get to choose what terms you offer retailers during the upload process of your title, when setting the prices in the different markets around the world.

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